Their spiritual leader, Baba Jai Gurudeo, believes the human body is on a journey towards bliss, and by living a simple life (no meat, no alcohol, sorry!) and focusing the mind on prayer, we can achieve our true potential. Anyone can join the sect and attend the meetings and discourses - there is no discrimination based on gender, caste or religion. Nor do you have to forsake your current religion to listen to the teachings of Gurudeo. I can see why he's so popular in that area!
I'm constantly amazed at how new spiritual leaders emerge from the grassroots in almost all parts of India. Each of them has his or her own message and philosophy. Many of them draw ideas from the major religions of India, but interpret them in new ways to create new philosophies and ways of living. When I come across something new like this, it gives me hope that India's great tradition of philosophical enquiry is still very much alive.